Jazzbones Creative has helped a Wiltshire-based furniture group to refresh its websites and branding as it marks its 35th year in business.
Corsham’s Minerva is a membership organisation for independent furniture retailers, connecting them with manufacturers and suppliers across the UK and internationally. Its biannual trade shows are a highlight in the sector’s calendar, held at the Telford International Centre.
Jazzbones, which specialises in branding, digital marketing and website design, has developed a new website for the Group, including a bespoke members-only area. Two trade show websites have also been created to promote the biannual events in May and October.
As well as the websites, Jazzbones has refreshed Minerva’s branding and has taken on all the marketing and social media for the two shows. The Jazzbones team are now working hard on promoting the upcoming Autumn show, which is being held on Wednesday 8th and Thursday 9th October.
Stacy Nicholas, Minerva’s Office Manager, said, “Our old websites were out of date, so we wanted to give them a modern, fresh look. All three sites are quite complex because our main website has a login area with lots of information for our members. Our show websites have a backend area for our exhibitors.
“We wanted to use a local company to redesign the sites and we’re very happy with what Jazzbones have done. They have been excellent – very responsive and always available to help.”
Stacy’s colleague, Amanda Marshall, said Jazzbones’ marketing campaign for the Spring show had significantly boosted engagement.
She added, “Jazzbones ran a major campaign for the Spring show, including all the advertising in trade publications. They are now building momentum around the October show. The benefit of having Jazzbones look after everything means all of our marketing is consistent, looks professional and matches the website.”
Nathan Sandhu, Jazzbones’ Founder and Creative Director, said, “It’s been a real pleasure working with Minerva, especially as they celebrate their 35th year. We stepped in just before the Spring show, so we had to work quickly to rebuild both the main website and the show’s website.
“Following the success of the marketing campaign we ran for the Spring event, we’re now applying the same strategy for the Autumn show, which includes print and online advertising, email marketing and social media.”
Jazzbones Creative helps furniture group shine
Jazzbones Creative has helped a Wiltshire-based furniture group to refresh its websites and branding as it marks its 35th year in business.
Corsham’s Minerva is a membership organisation for independent furniture retailers, connecting them with manufacturers and suppliers across the UK and internationally. Its biannual trade shows are a highlight in the sector’s calendar, held at the Telford International Centre.
Jazzbones, which specialises in branding, digital marketing and website design, has developed a new website for the Group, including a bespoke members-only area. Two trade show websites have also been created to promote the biannual events in May and October.
As well as the websites, Jazzbones has refreshed Minerva’s branding and has taken on all the marketing and social media for the two shows. The Jazzbones team are now working hard on promoting the upcoming Autumn show, which is being held on Wednesday 8th and Thursday 9th October.
Stacy Nicholas, Minerva’s Office Manager, said, “Our old websites were out of date, so we wanted to give them a modern, fresh look. All three sites are quite complex because our main website has a login area with lots of information for our members. Our show websites have a backend area for our exhibitors.
“We wanted to use a local company to redesign the sites and we’re very happy with what Jazzbones have done. They have been excellent – very responsive and always available to help.”
Stacy’s colleague, Amanda Marshall, said Jazzbones’ marketing campaign for the Spring show had significantly boosted engagement.
She added, “Jazzbones ran a major campaign for the Spring show, including all the advertising in trade publications. They are now building momentum around the October show. The benefit of having Jazzbones look after everything means all of our marketing is consistent, looks professional and matches the website.”
Nathan Sandhu, Jazzbones’ Founder and Creative Director, said, “It’s been a real pleasure working with Minerva, especially as they celebrate their 35th year. We stepped in just before the Spring show, so we had to work quickly to rebuild both the main website and the show’s website.
“Following the success of the marketing campaign we ran for the Spring event, we’re now applying the same strategy for the Autumn show, which includes print and online advertising, email marketing and social media.”
