Rob Curtis, Founder of Swindon-based digital marketing firm The Pursuit Agency, has launched his first book.
Managing Marketing’s Messy Middle: 100 Pages to Clean Up the Mess sets out to tackle the ‘messy middle’ in business. The book describes how most businesses don’t fail in gaining attention; they fail at the stage between awareness and action.
Rob said, “The book was really born out of frustration with the amount of fluffy marketing advice out there. I wanted to create something practical, something business owners could open, read for five minutes, and immediately apply to improve their marketing.”
The book delves into Rob’s career and the development of The Pursuit Agency, providing useful insights to businesses ready to see results.
Rob says he sees businesses doing a lot of the ‘right’ marketing, but when it comes to converting attention into customers, they often stall.
He added, “The book originated as a collection of frameworks and notes I had been building for clients at The Pursuit Agency, filled with little models and exercises to help businesses diagnose why their marketing wasn’t converting.
“Eventually I realised those ideas were bigger than internal tools, and instead of writing a traditional long-form marketing book, I designed a field guide, 100 short, practical insights that help business owners clean up the messy middle of their marketing.
“Most businesses don’t have a marketing problem; they have a clarity problem. They’re creating more content when the real issue is that their audience doesn’t yet feel confident enough to buy. If this book helps even a handful of businesses turn their marketing into something that actually drives revenue, then it’s done is job.”
In the book, Rob dives into his journey as an ADHD entrepreneur and describes his brain as working in squiggly lines.
He continued, “That’s exactly what helps me spot and solve the gaps most marketers miss. I wouldn’t be where I was without my ADHD.
“My inspirations are many but honestly, a lot of my inspiration comes from the businesses I work with. Watching founders solve real problems, build teams, and grow their companies is endlessly motivating.”
The Pursuit Agency helps businesses to become visible using a range of digital marketing tactics, including SEO, pay-per-click and content marketing.
Managing Marketing’s Messy Middle: 100 Pages to Clean Up the Mess by Rob Curtis is available here.
