Solving common supply chain problems for growing businesses

By Anita Jaynes on 18 June, 2025

Featured content

As businesses grow, so do the demands placed on their supply chains. Many companies that start with lean, manual operations often find that these methods no longer serve their needs once order volumes increase. Mistakes creep in, inventory management becomes challenging, and service levels decline. Without a strategic approach to warehousing, even thriving businesses can struggle to keep up with customer expectations, seasonal demands, and expanding product lines.

The pressure on warehouse operations

As businesses in regions such as Swindon and Wiltshire scale, their warehouse processes face increasing complexity. What once worked well with spreadsheets, and a small team quickly becomes a source of inefficiency. Discrepancies in stock levels become more common, leading to delays and missed sales opportunities. Manual processes often create silos of information and make it difficult to respond quickly to changing customer needs.

Common pain points include declining picking accuracy, lack of real-time visibility, and inefficiencies caused by repetitive manual tasks. Without the right tools in place, warehouse staff may rely on outdated systems that increase the risk of costly fulfilment errors. One effective way to break this cycle is by implementing a WMS, which brings structure, speed, and accuracy to all aspects of warehouse operations.

Why manual operations fall short

Many small and mid-sized businesses still rely on paper-based methods or basic spreadsheets to manage their warehouse tasks. These systems might appear cost-effective at first, but hidden expenses soon emerge. Manual data entry is prone to error, paper records are easily misplaced, and the lack of integration between functions can result in duplicated effort.

Seasonal surges, such as those experienced during holidays or promotional campaigns, expose these shortcomings. Staff must work longer hours to keep up, but productivity often remains low due to inefficient processes. Warehouse systems that include automation can relieve these bottlenecks, allowing employees to focus on high-value tasks and reducing errors in picking and packing.

A warehouse management system eliminates many of these challenges by streamlining operations and introducing real-time data tracking. This shift not only improves accuracy but also boosts confidence in the information being used for business decisions.

Common bottlenecks in growing supply chains

Labour shortages have created new pressures on warehouse operations, particularly for SMEs in the UK. The reduction in available workers, partly due to post-Brexit workforce changes, forces businesses to make tough choices, either pay higher wages or operate below capacity. In either scenario, productivity suffers.

Another critical challenge is visibility. Without up-to-the-minute insights into stock levels, locations, and order status, businesses risk running out of inventory or holding excessive amounts of the wrong items. A “just in case” mentality might avoid short-term shortages, but it ties up valuable cash flow and warehouse space.

These issues highlight the need for flexible, intelligent warehouse systems that adapt as operations grow. Platforms like Infios WMS offer features such as batch tracking, barcode scanning, and dynamic order prioritisation, all designed to give teams better control and reduce the risk of disruption.

How technology solves operational challenges

Modern WMS platforms automate time-consuming processes, freeing staff for other critical tasks. With automation in place, businesses no longer rely on error-prone manual inputs or redundant paperwork. Barcode technology, real-time dashboards, and mobile access help teams track inventory accurately and efficiently.

Using a warehouse management system that integrates well with ecommerce and accounting platforms further enhances productivity. These integrations remove the need for manual data transfers, reducing errors and saving time. A well-implemented WMS also provides traceability, which is especially important in food, pharmaceuticals, and electronics sectors.

Solutions like Infios WMS offer intuitive user interfaces, making adoption easier for new users. Warehouse systems that support mobile access give staff the flexibility to work throughout the facility without having to return to fixed terminals, improving speed and accuracy.

Choosing the right system for your business

Your current operational pain points and future growth plans should guide the process of selecting a WMS. Companies seeking a quick return on investment may prioritise barcode scanning and mobile device compatibility. These features help minimise picking errors and reduce the need for manual checks.

Cloud-based systems often appeal to businesses that want to avoid large capital investments. These platforms provide scalability without the need for significant IT support, making them ideal for fast-growing firms. In contrast, on-premise warehouse systems might be more suitable for businesses that need advanced customisation or operate in industries with strict compliance requirements.

When assessing your options, request demos that replicate real-life scenarios in your warehouse. For example, simulate a high-volume order period or test the handling of mixed product shipments. These exercises help identify whether the system can adapt to your specific needs, ensuring it won’t become a constraint during busy periods.

It’s also useful to ask about rollout support. Training, documentation, and local support availability can make a significant difference during implementation. Choosing a provider that understands regional business challenges, particularly in areas like Swindon and Wiltshire, can help ensure a smoother transition.

Best practices for implementation

A phased rollout is the preferred approach for many businesses, especially when switching from manual to digital processes. Starting with inventory tracking and expanding to areas like shipping and returns helps teams adjust gradually while maintaining business continuity.

Training should focus on real-world tasks. Running sessions during quieter hours lets staff practise new procedures without affecting live operations. This practical approach builds confidence and reduces resistance to change.

Planning data migration is essential to ensure a clean start with the new system. Physical stock checks, reconciliation exercises, and the careful validation of data all help reduce discrepancies once the new system is live. This step is especially important if your business has historically struggled with inventory accuracy.

Setting realistic timelines keeps expectations aligned and reduces stress on both staff and management. Breaking down the implementation into manageable steps also creates opportunities to measure success and make adjustments along the way.

Tracking outcomes and performance

Once your WMS is in place, measuring performance becomes easier and more meaningful. Key metrics such as picking accuracy, inventory turnover, and fulfilment times offer valuable insights into the effectiveness of your warehouse operations.

Monitoring these figures over time allows businesses to spot trends and make informed adjustments. If errors begin to rise, for example, it may indicate a need for retraining or adjustments to system settings. Conversely, improvements in productivity can guide decisions on hiring, purchasing, and expansion.

Warehouse systems should also support regular reviews and updates. Features such as performance dashboards, automated alerts, and workflow audits can help managers stay informed and agile. These tools are particularly useful in fast-moving industries, where customer expectations evolve quickly.

Final thoughts on building resilient warehousing

Investing in a warehouse management system is not only about efficiency; it’s also about future-proofing your operations. As customer demands increase and supply chains become more complex, businesses need robust tools to keep up. The right WMS can unlock new levels of visibility, agility, and control, all while supporting your growth ambitions.

Carefully planning implementation, providing hands-on training, and regularly measuring progress ensures that your warehouse systems stay aligned with your goals. Solutions like Infios WMS offer the flexibility and scalability that growing businesses need to stay ahead in a competitive market.

By moving beyond manual processes and embracing digital warehouse systems, you place your operations on a solid foundation; one that’s ready to meet the demands of today and tomorrow.

Pictured above: Image by Jens P. Raak from Pixabay