Leading UK pet insurer Animal Friends has announced the appointment of Charlotte Ashburner as its new Chief Sales and Marketing Officer.
The Salisbury-based firm which is part of the Pinnacle Pet Group welcomes Charlotte with immediate effect.
A highly accomplished marketing leader, Charlotte brings extensive expertise across brand, communications, performance marketing and insight-led global campaigns, having worked with renowned companies such as PepsiCo and Brown-Forman. Her impressive track record of transformative growth, fostering a culture of innovation, and high-impact strategies will strengthen Animal Friends position as the pet insurer with purpose.
Charlotte’s appointment comes on the heels of Animal Friends’ new brand campaign, which celebrates its unique heritage, commitment to improving animal welfare, and the unique bond between pet owners and their animals.
Richard Mills, CEO at Animal Friends Insurance, said, “Charlotte not only brings a wealth of global performance marketing experience driving growth and building brands, her shared passion for animal welfare and active support of UK pet charities also makes her the perfect fit for Animal Friends. Charlotte’s creativity, exceptional leadership, and in-depth understanding of pet ownership will be instrumental in taking Animal Friends on our bold journey to become the leading force in the pet insurance and healthcare sector.”
Founded in 1998, Animal Friends was built with a purpose: to provide exceptional pet insurance and champion animal welfare, creating a better life for every animal.
So far, with the support of its policyholders, the company has donated over £9 million to more than 830 animal welfare charities and conservancies worldwide.
Animal Friends currently protects over 1 million pets nationwide and is one of the UK’s largest pet insurers.
Speaking on her appointment, Charlotte, said, “It is a privilege to be welcomed into such an incredible and talented team at Animal Friends. The company’s unwavering commitment to delivering exceptional pet insurance while championing animal welfare resonates deeply with me. I’ve been so impressed by the shared values that underpin the work being done here, and excited to be part of a team where these values are central to everything we do. Together, I’m confident we can further our mission, not only providing pet owners with peace of mind but also to create a better life for every animal. I am confident that by working collaboratively with a shared vision and passion for what we do, we can grow Animal Friends into the leading UK pet insurance provider, a brand synonymous with both excellence and compassion.”
