A2Z Cloud backs up customer experience offering with new hire
Salisbury-based IT consultancy and Zoho specialist A2Z Cloud has appointed Rebecca ‘Becky’ Crummack to the newly created position of Customer Success Lead.
Rebecca brings over 35 years of customer-facing experience across high-profile organisations, including British Airways, Thomas Cook, and most recently Wiltshire College, where she spent over a decade in senior leadership.
In her new role, Becky will report into Buket Stallard, the firm’s Head of Operations. She will be tasked with regularly checking in with customers – ensuring that the Zoho platform is working properly.
The appointment reflects A2Z Cloud’s recent growth as well as its focus on customer experience, not just during a project, but after the go-live phase as well.
Sonia Batey, Chief Executive Officer, of A2Z Cloud, said, “I am genuinely delighted to welcome Becky to A2Z Cloud. This is a brand-new role for us, and it is one I have wanted to create for a while. As we have grown, I have become more and more certain that looking after our customers properly cannot be left to chance. It has to be someone’s job, someone who knows them, checks in with them, and is genuinely invested in them doing well. That is the role, and Becky is exactly the right person for it.
“She is, quite simply, brilliant. She brings over 35 years of looking after people, at British Airways, at Thomas Cook, and most recently more than a decade in senior leadership at Wiltshire College, and what strikes you straight away is how naturally she puts people first. She is warm, she is sharp, she is endlessly organised, and she has that rare ability to make everyone she deals with feel genuinely cared for. It is not something you can teach, and it is exactly what this role needed.
“And she has proved it already. In a very short space of time she has hit the ground running and made a real difference, to our customers and to the whole team. As we grow and mature as a business, Becky is exactly the standard I want us held to. We are very lucky to have her, and I could not be happier she has joined us.”
Becky said, “As Customer Success Lead at A2Z Cloud, my focus is on building strong, proactive relationships with our customers and ensuring they continue to get real value from the systems and services they invest in. For me, customer success is not just about support when something goes wrong, it is about understanding each customer’s goals, identifying opportunities for improvement, and helping them grow with confidence.
“Having joined A2Z Cloud just two months ago, the learning curve across the extensive range of Zoho products has certainly been steep, but incredibly rewarding. What has stood out most has been the opportunity to meet our customers, learn about their businesses, and build meaningful relationships. Being part of their journey and helping them maximise the value of their technology has been an absolute pleasure.
“It is also an incredibly exciting time to have joined A2Z Cloud. The business continues to grow and evolve, creating new opportunities for both our customers and our team. I have been fortunate to join a talented, supportive, and passionate group of people who genuinely care about delivering exceptional outcomes for customers, and I am looking forward to contributing to the next stage of the company’s journey.”
Pictured above: Becky Crummack, Customer Success Lead, A2Z Cloud
